ABout Us
At Trashcoin, we pride ourselves on delivering top-notch customer support. Our team is dedicated to assisting you with any questions, concerns, or requests you may have.
Role Summary
The Marketing Lead is the steward of Trashcoin’s brand, narrative, and market presence. This role owns the company’s positioning across global and local markets, translating Trashcoin’s impact, technology, and vision into compelling stories that drive growth, adoption, and long-term trust.
You will operate at the center of brand strategy, demand generation, communications, and growth, working in close partnership with Business Development and Sales to convert awareness into sustained commercial success.
Key Responsibilities
Brand Strategy & Positioning
- Own and evolve Trashcoin’s global brand strategy, positioning, and voice
- Ensure brand consistency across all channels, markets, and stakeholder touchpoints
- Strengthen Trashcoin’s reputation as a leader in climate-tech, circular economy, and ESG innovation
Marketing Campaigns & Growth Execution
- Design, launch, and optimize high-impact digital and offline marketing campaigns
- Drive full-funnel growth across awareness, engagement, conversion, and retention
- Develop go-to-market strategies for new products, pilots, and market expansions
PR, Media & Communications
- Own public relations, media relations, thought leadership, and brand partnerships
- Manage press releases, features, speaking engagements, and brand visibility
- Serve as key architect of Trashcoin’s external narrative
Performance, Insights & Reporting
- Define and track marketing KPIs across awareness, engagement, acquisition, and retention
- Deliver actionable campaign performance reports and growth insights to leadership
- Use data and market feedback to continuously refine strategy
Cross-Functional Collaboration
- Align marketing initiatives with commercial and operational priorities
- Track industry trends across climate tech, circular economy, ESG, and waste infrastructure
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA is a plus)
- 3+ years of experience in marketing leadership, growth marketing, or communications
- Proven track record driving brand growth and measurable acquisition results
- Experience in climate-tech, sustainability, fintech, or emerging markets strongly preferred • Demonstrated success managing PR, media, and multi-channel campaigns.
Who you are
- A strategic marketing leader with a strong commercial mindset and growth orientation
- Highly creative storyteller with strong analytical and execution capabilities
- Passionate about sustainability, climate action, and social impact
- Comfortable operating in high-growth, mission-driven environments
- Exceptional communicator and collaborator
Why join Trashcoin?
At Trashcoin, you will help shape the voice and global identity of one of Africa’s most ambitious climate-tech ventures. This role offers ownership, creative freedom, and the opportunity to drive real-world environmental and economic impact at scale.
Experience: 3+ Years
No Of Vacancies: 01
Working Hours: 09 Am To 06 Pm
Working Days: Monday To Friday
Deadline: Stiil Open